"It's never too late to be what we could have been."



Back2You was born, like all extraordinary things, in a moment of absolute serendipity, during the meeting with a good friend that I hadn’t seen for a long time. I have never been a fashion victim, I grew up in it, and therefore I always used my energy to transform what was there into something new.

Alessandra De Leonardis | Back2You founder
Each Back2You garment is designed and created within the company to ensure that every woman is the best of herself.

The childhood spent between cuts of precious fabrics, sketches, fairytale wardrobes that came to life under the expert hands of the seamstresses in the Atelier of my aunt, a beautiful and brilliant woman, who in the 60s boasted an exclusive clientele and collaborated with the Sisters Fontana, made me grow with a creative eagerness aimed at the continuous search for the perfect dress.
In 1980 my first job: a home-shop where everything was for sale, with the help of the splendid artisans I met during my travels as a student on-the-road, I had clothes, small furniture and accessories made to my design; all unique and innovative pieces since the style of my design stripped them of the folk value, enhancing the intrinsic value of manual skills and raw materials. The result was products with precious embroidery on recycled material, adaptations of tribal fabrics on fashionable models, new applications on furniture and accessories. Gorgeous!

Then the meeting with the one who would become my husband led me to a new project. He comes from a family that has been a leader in the duvet production for years. His mother's company even dressed Pope Carol Wojtyla when in July 1984 he celebrated the famous mass on the glacier and was a regular sponsor of the crazy champions of the flying kilometre. When we met, he was about to start a new project related to the world of the sports which, at the time, were leaving the competitive sector to become a widespread lifestyle. At once I married the man and the project. The adventure has begun that led me to discover a completely new and fascinating sector in the world of textiles. In those years, the evolved yarn industries were taking their first steps and it was exciting to experiment with them the first microfibres, the performing, breathable, antibacterial yarns. The continuous innovations represented the future of fashion. The idea was to get rid sportswear from the greyness of old gyms, eliminate deformed t-shirts and shapeless shorts and create a pure fashion line dedicated to sports life. Thus was born the FUERTEVENTURA brand.
Thanks to my sartorial origins, I worked following the lines of the body and created sinuous, ergonomic, irresistibly fashion and absolutely functional pieces. This garments remains comfortable and breathable thanks to expedients well hidden in the shapes and thanks to the use of all the innovations that gradually appeared in the world of "technical" fabrics: the first Lycra yarns and the new microfibres, all with energetic colors and declining, often well in advance, the new trends in fashion and lifestyle.

The Back2You story starts from afar with an idea of a free and daring woman. The creative use of "technical fabrics" is now integrated with bioceramics to make the garments bioactive.
Each garment is designed to adapt to the shape of the body and to enhance its movements.

For over ten years our garments have been unique on the market, worn by ordinary people up to the stars of the show biz. The evolution of fashion and the birth of new brands, pushed us to overcome the technological research of the fabric for the search for well-being through the fabric.
Back2You was born like this, just like things that have to happen. Inside it has a strong, revolutionary, very topical idea. Taking care of yourself, simply, without stealing time from daily activities. Just wear Back2You to relieve stress, rejuvenate, feel good, feel comfortable, pampered and active.
A SPA within everyone's reach, anytime, anywhere.